Gebrüder Weiss is once again inviting cyclists to join their international cycling campaign “GWcycles” in 2024. The goal of this year’s competition is to collectively cycle the distance to the moon and back, totaling 768,800 kilometers. Participants have until September 30 to complete this challenge.
In addition to promoting physical activity, GWcycles also focuses on environmental protection. For every kilometer cycled, Gebrüder Weiss will plant a tree in Nicaragua. In previous years, the company has planted a total of 13,000 trees in Togo and Nicaragua, contributing to a greener future.
Frank Haas, Head of Corporate Brand Strategy & Communications at Gebrüder Weiss, emphasizes the company’s commitment to sustainable mobility and environmental protection through initiatives like GWcycles. Participants are encouraged to stay active while supporting a good cause.
The top 300 cyclists in the competition will have the chance to win a gravel bike, with additional prizes available for those who complete specific challenges. Anyone can participate in GWcycles, with their kilometers tracked and calculated through a cycling app. Join the global cycling community in pedaling towards a healthier and more sustainable future.
