Challenge Group, based in Liege, offers a one-stop solution for freight forwarders looking to handle complex verticals without needing to invest in expertise themselves. Group CCO, Or Zak, emphasizes the need for specific tools and expertise in handling complex cargo such as aircraft engines, dangerous goods, automotive, and live animals. Challenge Group provides end-to-end capabilities including road feeder services, custom clearances, documentation, repacking, and more.
They have strategically built their capabilities over five years to offer stability in the supply chains of their customers through various subsidiaries within the Challenge group. The group remains selective in working with airlines that complement their network, ensuring interline agreements benefit both parties. The addition of David Canavan, a FedEx veteran, as group COO further enhances their modular services approach, allowing customers to choose from a selection of services like handling, road feeder, and logistics.
Challenge Group positions itself as the integrator of complex cargo, owning and operating key aspects of the logistics chain while working with partners to provide a comprehensive solution. Although geographically limited, they are actively considering strategies for the US and Asia markets. Liege’s supportive regulatory bodies and customs have contributed to the group’s success, with plans to expand their fleet with additional freighters in the coming years.
